Redefining Normal: Strategic Communications for Business Re-entry and Recovery
Recorded On: 06/04/2020
Communications will play a vital role in redefining normal as we move to the next phase of this global crisis. As executive orders are lifted and the economy begins its restart, businesses will need strategic communications programs to reach their employees, customers and communities. Is your organization prepared with the right messages? Do you know which channels to use, and which to avoid? Will you go back to your “old” ways of marketing, or are you prepared with a program that reflects our new and changing reality? Franco President Tina Kozak and COO Tina Sullivan will discuss these topics and provide guidance for business leaders to leverage strong, strategic communications programs for the new business environment and the future.
This FREE webinar will be recorded and available on-demand shortly after the live webinar.
President & Shareholder - Franco
As one of the region’s leading crisis communications strategists, Tina Kozak has earned the trust and respect of many Michigan business leaders by working alongside them to help prevent and manage a wide variety of reputation-impacting issues.
Over her nearly two decades in the public relations industry, Tina has coached, counseled and prepared organizations in the areas of reputation management, crisis communications and brand repair. In addition to crisis work, Tina provides counsel to a range of clients in the areas of communications strategy, brand development, corporate positioning and community relations.
Prior to joining Franco in 2007, Tina was corporate communications manager for auto supplier Metaldyne Corp., where she managed global programming that included public relations and events, marketing, government relations, employee communications and community relations.
Tina holds a Bachelor of Arts with a dual major in public relations and Spanish from Wayne State University. She is also a graduate of the Detroit Regional Chamber’s Leadership Detroit XXXIII. Tina currently chairs the Michigan Chamber of Commerce’s Foundation board.
EVP, COO & Shareholder - Franco
Tina Sullivan leads Franco’s B2B practice area, developing and managing integrated communications programs that include media relations, marketing and community relations. She advises on internal and external communications strategy, events and sponsorships and global communications considerations.
Prior to joining Franco, Tina served as manager of corporate communications for Chrysler Group where she managed the news desk and supported all manufacturing related communications. Before that, she was communications director for a local nonprofit organization where she led community programming and developed marketing campaigns to generate consumer awareness.
Tina holds a bachelor’s degree in communication from the University of Michigan. She currently serves on the Michigan Chamber of Commerce board of directors. She is also a graduate of the Detroit Regional Chamber’s Leadership Detroit XXXVI.
One (1) HR (General) recertification credit hour for PHR, SPHR and GPHR recertification through the HR Certification Institute.
One (1) PDC for the SHRM-CP or SHRM-SCP.